About

I’ve done the job.

I’ve worked inside multiple recruitment agencies.

I understand desk pressure, revenue targets, consultant behaviour and operational drift.

Book a Scoping Call

Career Timeline

The Journey to EmbeddedOps

Start

Uni Drop Out

Academics weren’t for me, making money was.

Fell Into Recruitment

Literally went to an assessment day for the free lunch and left with a job.

Staff Aug + Consultancy Sales

Levelled up from “bums on seats” to T&M. Same thing but better margins.

COO

Fancy title, same work with a few more strategy meetings.

Born in Westminster

Raised in NW/W London as a QPR fan. First taste of resilience.

Gym Membership Sales

First commission cheque dopamine hit.

Global ITSM Contract Top Biller

Found a niche, dominated it.

First Ops Manager Role

Back at the agency I was a recruiter at, brought in to bring some order to chaos.

EmbeddedOps

Launched to make all my lived experience accessible to all.

Philosophy

Process > Tech

Technology should reinforce behaviour. Not attempt to replace it.
This is why Process will always be a greater lever than Tech.

Adoption

Technology only works when behaviour is consistent and behaviour is driven by process.

ROI

You can’t measure return on tech if the workflow around it isn’t defined.

Data Health

Clean data is the result of disciplined process, not a feature of the CRM.

Commercial Control

Dashboards don’t create control. Documented standards do.

Performance

Consistent performance isn’t driven by motivation — it’s driven by repeatable process.