Privacy Policy
Effective Date: 2/3/2026
Website: www.embedded-ops.com
Company: EmbeddedOps Ltd
1. Who We Are
EmbeddedOps Ltd (“we”, “us”, “our”) is a company registered in England and Wales.
Registered Office:
Mill House
58 Guildford Street
Chertsey
England
KT16 9BE
We are the data controller responsible for your personal data.
For privacy enquiries, contact: si@embedded-ops.com
2. The Data We Collect
A. Information You Provide
When you:
- Submit a contact form
- Book a call
- Email us
- Engage our services
We may collect:
- Name
- Email address
- Phone number
- Company name
- Job title
- Any information included in your message
B. Information Collected Automatically
When you visit our website, we may collect:
- IP address
- Browser type and version
- Device information
- Pages visited
- Time spent on pages
- Referring website
Analytics cookies are only used where you have provided consent.
3. How We Use Your Data
We use personal data to:
- Respond to enquiries
- Provide consultancy and advisory services
- Manage client relationships
- Improve our website performance
- Maintain internal business records
- Comply with legal obligations
We do not sell personal data.
4. Lawful Basis for Processing
Under UK GDPR, we rely on the following lawful bases:
- Legitimate Interests: To respond to business enquiries and manage professional relationships.
- Contract: Where processing is necessary to deliver agreed services.
- Consent: For analytics cookies (Google Analytics).
- Legal Obligation: Where required by UK law.
5. CRM System
We use a secure third-party Customer Relationship Management (CRM) system to store:
- Contact details
- Communication history
- Business relationship information
Our CRM provider processes data under a Data Processing Agreement and is required to implement appropriate security safeguards.
6. Google Analytics
We use Google Analytics to understand how visitors use our website.
Google Analytics collects information such as:
- Pages visited
- Time on site
- Device and browser information
- General geographic region
Google Analytics is only activated if you consent via our cookie banner. Google may process data outside the UK with appropriate safeguards.
7. Google reCAPTCHA
We use Google reCAPTCHA to protect our website from spam and automated abuse.
reCAPTCHA may collect:
- IP address
- Device and browser information
- Interaction data
This processing is necessary for website security and fraud prevention and is carried out under our legitimate interest. Google’s Privacy Policy applies to this service.
8. Cookies
Our website uses:
- Strictly necessary cookies (security and functionality)
- Analytics cookies (with consent)
You can manage your cookie preferences via the cookie banner on our website.
9. Data Sharing
We may share personal data with:
- IT and hosting providers
- CRM provider
- Google (Analytics and reCAPTCHA)
- Professional advisers
- Regulatory authorities where required
We do not sell or trade personal data.
10. International Transfers
Some of our service providers (including Google) may process data outside the UK. Where this occurs, appropriate safeguards are in place.
11. Data Retention
We retain personal data only for as long as necessary to:
- Respond to enquiries
- Maintain business records
- Comply with legal obligations
We periodically review stored data and securely delete information that is no longer required.
12. Data Security
We implement appropriate technical and organisational measures to protect personal data against:
- Unauthorised access
- Loss
- Misuse
- Disclosure
However, no system can be guaranteed completely secure.
13. Your Rights Under UK GDPR
You have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Restrict or object to processing
- Withdraw consent (for analytics)
- Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://ico.org.uk
To exercise your rights, contact: si@embedded-ops.com
14. Third-Party Links
Our website may contain links to other websites. We are not responsible for their privacy practices.
15. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be published on this page with a revised effective date.
